Customized web-to-print software due to individual solutions

You can offer all imaginable products in your Durst Smart Shop! Our web-to-print software will help you to implement the right sales scenario for your specific clientele and shop type. One example is the sale of fabric prints that the customer can design himself graphically online. In addition, you can offer accessories such as cutting patterns in your shop. These requirements can be solved with the help of a Durst Smart Shop. With pre-defined templates, batch processing and automatically generated shipping documents, all production processes are digitized and automated.

Demo Smart Shop LFP


With the Durst Smart App your customer has the opportunity to preview the individually designed products directly in his own living or business environment using the 3D preview.
The integrated mockup function additionally offers the possibility to view the designed products in a realistic environment.


Depending on the customer workflow, the print data is automatically transferred to production.  This allows you to respond flexibly to the different requirements of your customers and you only need one portal for your order management.



Our focus lies on the communication of customizable graphic content and variable sizes. As an alternative to the free online design of the products, your customers can load and control existing print data via the upload function.


Durst Smart Editor
Individual design possibilities - even without previous graphic knowledge

Simple and fast design through ready-made designs

Data Upload
Possibility of uploading ready-made data

Personalized design of various textile products

Durst Smart App
Visualization of the designed products using Augmented Reality

Product preview in simulated environment

Choice of Materials
Individual material selection per product

Variable Sizes
Freely definable product sizes

Web-to-Print for Textile Print Products

Individual solutions

Individualization is both a blessing and a curse. On the one hand, customers are willing to pay good prices for unique products, on the other hand, smaller quantities and the inexperience of new users pose challenges for the introduction of these innovations.

We develop solutions with which people can express their desire for individuality. Our editors support you in communicating with your customers. The visual representation is just as important to us as the production of the finished piece.

Comprehensive integration

The Durst Smart Editor is successfully used for the distribution of customizable products.

One focus of our current product development is the communication of variable graphic content and customizable sizes.

Whether fabric sheets, pillows, beanbags, curtains, sofa covers or your idea, we develop the right solution for your product. Your customers can quickly and easily design their own individual products - you receive production-ready data. The resulting flexibility gives you an enormous competitive advantage.

Digital change planned

In addition to supporting your customers in the design and ordering of labels, we offer you the complete commercial processing of your orders, including invoicing and organization of payment processes. We ensure seamless integration with both Durst Print Workflow and the customer environment, as well as with your preferred shipping and payment providers. 

This allows you to easily support the different requirements of your customers and you only need one portal to manage orders.


Our solution helps you prosper

Individuality that works within your current production workflow

Short response time to market trends

Maximum flexibility with high profitability

Higher margins for small print runs


Customized products that meet your customer requirements. Offer your customers a variety of free image archives within the online editor or order through the upload function. Whether fabric prints, pillows, beanbags, curtains or sofa covers - size and appearance can be revised by the customer.

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Smart Editor

The Durst Smart Editor is an innovative online graphics editor that enables your customers to design browser-based print templates. Everyone can design their own product quickly and easily - without installing any additional software! The user-friendly interface with an extensive range of tools allows you to design sophisticated layouts even without prior design experience. Your customer can create a unique design directly online or visually check an already created design. The technology of the editor always ensures the creation of flawless print data. A clear advantage for you, as time-consuming post-processing of incorrect print information is no longer necessary.
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With the help of the available template technology, you can offer your customers preconfigured designs for all products. These templates can be edited online in the Durst Smart Editor. As only certain areas are permitted for design, it is ensured that all relevant corporate design specifications of a brand are retained and that only specific texts or images can be changed.

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Customers have the option of uploading their own pictures (jpg, png) or layouts into the editor. These are displayed directly in the Durst Smart Editor and can be used to design the end product. All image and external data uploaded by the user are checked in real time using predefined parameters, like resolution and size.


External image databases

Various and extensive image databases such as Adobe Stock, 123RF and Colourbox enable your customers to access millions of images on almost any subject via interfaces in the editor.


Clipart images can be any color and can be created and changed in the Durst Smart Editor. As graphics in vector format, they are infinitely scalable without loss of quality.

Image archive

You can use image archives to provide your customers with their own images.  Images are uploaded, stored online and sortable.

Quality index for pixel images

In the editor, all pixel images are checked in real time for quality assurance during printing. The image resolution parameters can be adjusted individually for each product.


Vector-based patterns can be seamlessly lined up and can fill any size area. Patterns can be randomly scaled and the created colors can be changed individually in the editor.